A two part electric cardboard store display sign. The main part has a electrical beel device mounted on a red cardboard sign printed with a hand holding a foamy glass of beer next to the phrase "Schaefer/ Rings The Bell/ with the Full-Flavored Brew/ That is light and dry, too!" Attached by wiring to the main sign is a small silver gray bell shaped sign with an electric button mounted in the center surrounded by the words "Ring the bell- for another glass of Schaefer".