New York World's Fair souvenir hot pad

Object Number: 
ca. 1939
Aluminum, cardboard
Overall: 8 x 6 in. (20.3 x 15.2 cm)
Marked "SAYFORD CO BROOKLYN" in upper right corner.
New York World's Fair 1939 hot pad, with "NEW YORK WORLD'S FAIR" in banner and central image of Brooklyn Bridge and street scene, surrounded by images of the fair's Administration Building, U.S. Steel Building, and Hall of Communications. In each of the corners, a plane, ship, train, and automobiles. Rectangular with cut corners.
Gallery Label: 
During the depression era, embossed aluminum hot pads were a popular and inexpensive souvenir item. Two main producers, Sayford Co. of Brooklyn and C.A. Brewer & Sons of Chicago, are responsible for most of those produced. Images were embossed on a thin sheet of aluminum, wrapped around an asbestos core to provide protection from heat and cold, and finished with a cardboard backing. Consumers admired the "simple elegance" and "silvery beauty" of these affordable souvenirs. Due to the war effort, by 1941 aluminum was no longer available for domestic manufacturing, and production of aluminum souvenirs came to an end.
Credit Line: 
Gift of Roberta Brandes Gratz
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group