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New Deal

Object Number: 
ca. 1960-1980
Cardboard, ink, and striker
outer box: 2 1/4 x 1 3/8 x 1/2 in. (5.7 x 3.5 x 1.3 cm) inner box: 2 1/4 x 1 3/8 x 3/16 in. (5.7 x 3.5 x 0.5 cm)
Cardboard matchbox with inner and outer box; this skillet type is printed on the outer box with grey background and black text and design; printed on the front "NEW DEAL" is printed below a caricature of President Franklin D. Roosevelt; "CHAMPAGNE BRUNCH / EVERY DAY / .DINNER / .AFTER THEATRE / LIVE JAZZ / SPECIAL BAR MENU / AVAILABLE FOR / PRIVATE PARTIES / 152 SPRING STREET / NEW YORK CITY" is printed on the reverse; "RESERVATIONS / (212) 431-3663" / ADMATCH CORP / NEW YORK / PRODUCT /OF JAPAN" is printed on the manumark.
Credit Line: 
Gift of Joshua Shapiro
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group