Safe/Haven Update

Due to a private event, the exhibition Safe/Haven will be closed to visitors from 2–5 pm on Friday, May 14.

Little Brown Bag tote

Object Number: 
2017.17.1
Date: 
2016
Medium: 
PVC
Dimensions: 
Overall: 16 × 8 × 5 in. (40.6 × 20.3 × 12.7 cm)
Marks: 
Inscriptions: 
Description: 
Gallery Label: 

Bloomingdale’s introduced its iconic brown shopping bags in 1973, a century after first opening in Midtown Manhattan. Designed by Massimo Vignelli (1930–2014) to accommodate bulky purchases from the bedding department, the “Big Brown Bag” has astonishingly utilitarian qualities given the department store’s upscale reputation. This is an example of a souvenir-style utilizing the "Little Brown Bag" logo and branding.

Bibliography: 
Credit Line: 
Purchase, 20th- and 21st-Century Acquisition Fund
Provenance: 
Place Made: 
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group