Lantern slides

Object Number: 
Wood, metal, paper, leather, cloth
8 3/4 x 4 3/4 x 7 3/4 in.
A wood case covered in black, leather grained textured paper, with a leather handle and metal clasp. Inside are many divided wood compartments each designed to hold a "Lantern" slide with an advertising theme. Eighteen slides remain in the box, 13 from a store in Trenton, Illinois, "Ginzel Mercantile Co." for clothes and household items, 4 from "The Geo. Brummer's & Sons Co.", and one from "E.R. Forbush/ Jeweler", for "The Hamilton Watch/ The Railroad Timekeeper Of America", with a photograph of two railroad engineers standing by a train and a larger image of a watch. The 13 from Ginzel include 6 for underware "Kabo/ 'The Live Model Corset'/ up to $5"; "W. B. Laced-in-Front Corsets"; "W.B. Brassieres and Corsets"; "Buy Dixie Hosiery/ Fast Color/ A Good Run For Your Money" with a cartoon of a very steroetyped African American woman chasing two boys; Stephenson Underware/ The little man will wear it someday/ because it satisfies Daddy", next to a photo of a man in a union suit and toddler playing with blocks; and "Dixie Underware/ For Men Women and Children". Two advertising accessories "Lion Hats", and "Do Your Feet Ache?/ ...Scholl's Foot-Eazers, Appliances and Remedies for the relief and correction of all foot ills...".Three for household items "Buckeye Incubators/ Guaranteed To Hatch Every Hatchable Egg"; "Lester Pianos"; and "Try Conkey's Fly Knocker/ 15 Days". The last two from Ginzel feature comic strip characters "Mutt & Jeff", both advertising wallpaper. Three from Geo. Brummer's Sons Co. advertise fashions from Hart, Schaffner & Marx, for example, "We'll show you the new fall/ styles by Hart Schaffner & Marx", and one from "Economize by Wearing Dutchess Trousers/ With Last Season's Coat and Vest."
Credit Line: 
Gift of Bella C. Landauer
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group