Card of buttons
Velvet, metal, paper, staples
Each (button): 7/8 x 1/4 in. (2.2 x 0.6 cm) Overall (card): 3 3/4 x 2 1/2 in. (9.5 x 6.4 cm)
Card of 3 7/8" buttons covered in red velvet with metal backs attached to card with staples. Card printed in cream and red with "FASHIONABLE BUTTONS" at top and "B/ Le Chic/ BUTTONS" beneath in red triangular logo flanked by "REGISTERED/ TRADE MARK"; printed at bottom "25c/ 3 BUTTONS ON CARD/ IMPORTED SWISS VELVET/ PATTERN 49 - SIZE 36 - (7/8 INCH)/ MADE IN U.S.A./ 25"; triple line border around edge of card.
The donor's father, Leo A. Greene (1908-1954), spent his entire career at B. Blumenthal & Co. (founded in 1877), the leading American button importer and manufacturer in the country for much of the 20th century. The company had a large showroom in New York City on Broadway between 38th and 39th streets. Greene began as a stock boy in the 1920's and rose to Vice President and a member of the Board of Directors by the end of his career. La Mode was a division of B. Blumenthal & Company.
Gift of Lois Greene Stone
Due to ongoing research, information about this object is subject to change.