Waldorf Cocktail Terrace

Object Number: 
ca. 1960-1990
Cardboard, ink, staple and striker
2 x 1 7/8 in (5 x 4.8 cm)
Pink cardboard matchbook with reverse striker; black and white drawing of a couple in formalwear and a greyhound, framed by black and silver, printed on front; "BE SAFE CLOSE COVER BEFORE STRIKING" in black on footer; "THE WALDORF/COCKTAIL/TERRACE" in black on white lozenge shape framed in silver and black on sleeve; "UNIVERSAL MATCH CORP. LOS ANGELES" in black on manumark; "212-872-4818" in black on saddle; color print of painting of classical figures with artistic attributes in nature, framed in silver, on reverse; interior decorated with silver and black winged female on top of Waldorf=Astoria logo, above "The Waldor=Astoria/A Hilton Hotel," with "The Waldorf/Cocktail/Terrace" motif repeated in black above "Continuous Entertainment Nightly/PARK AVENUE LOBBY/ONE OF NEW YORK'S LEADING/ART DECO LANDMARKS./MURALS AND 'WHEEL OF LIFE'/MOSAIC MEDALLION BY/FRENCH ARTIST LOUIS RIGAL" in black.
Credit Line: 
Gift of Joshua Shapiro
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group