Trader Vic's

Object Number: 
ca. 1965-1989
Cardboard, ink, staple and striker
2 x 2 in (5 x 5 cm)
Black cardboard matchbook with reverse striker; stylized tribal mask and arrows in red, black, and white above "TRADER VIC'S" in white on front; "FOR SAFETY CLOSE COVER BEFORE STRIKING" split by logo in white on footer; "COLUMBIA MATCH CO., CLEVELAND, OHIO 44121, U.S.A." in white on manumark; "The Plaza" above two red and white lined triangles with black dots, pointing toward the center, logo in center of two Ps, one reversed, on shield, "Entrance/2 West 59th St./PLaza 9-3000" in white below on back; white interior with "Where those merry souls/who make drinking a pleasure -/Who achieve contentedness/long before capacity/And who, whenever they drink,/prove able to carry it, enjoy it,/And remain gentlemen/Trader Vic" in black.
Credit Line: 
Gift of Joshua Shapiro
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group