Update

New-York Historical is temporarily closed to help contain the spread of COVID-19, but we expect to reopen August 14 with a free, outdoor exhibition. See more details on our Visit page.

Nirvana

Object Number: 
2007.6.266
Date: 
ca. 1984-1998
Medium: 
Cardboard, ink, staple and striker
Dimensions: 
3 3/8 x 4 1/8 in (8.5 x 10.9 cm)
Description: 
White cardboard matchbook with reverse striker; colorful abstract image of sun with purple rays, orange sky, red sea, and a colorful boat on front, "peter max" in black on black framed pink lozenge at left side of image; "nirvana/CLUB ONE/RESTAURANT/Atop the Great White Way/ONE TIMES SQUARE PLAZA" in pink, purple, and blue above "Nirvana owner is Shamsher Wadud, who came from Dacca as an exchange stduent,/and then opened this unique place on his own." in purple, five purple stars and "Esquire" at bottom right corner, on sleeve; "486-5700/30 CENTRAL PARK SOUTH" in purple, "nirvana" in blue, and "486-6868/ONE TIMES SQUARE PLAZA" in purple on saddle; "nirvana" in orange above a photograph of the restaurant interior, "Nirvana, a stunningly beautiful restaurant overlooking/Central Park, that occupies the penthouse at 30 Central/Park South. No New York restaurant has a more specta-/cular setting." in blue, with five blue stars and "New York" in blue at very bottom of reverse; interior has information about the club framed by brown abstract foliage as follows: "nirvana/CLUB ONE/Nirvana Club One Opens On Broadway/Sixteen stories high atop the former Times/Tower (Broadway & 42nd Street) in the heart of/the theatre district, NIRVANA CLUB ONE/debuts as the ultimate pleasure palace to indulge/New York's elite with the optimum in dining and/dancing in a spectacular setting where East meets/West./Amid surroundings richly furnished with/the exotic hand-made art and artifacts of the/Indian subcontinet, club members can gaze out/of huge windows that afford panoramic views of/the Great White Way. This striking contrast/between the timeless mystery of the Orient and/the pulsating tempo of metropolitan New York/gives NIRVANA CLUB ONE its magnetic ap-/peal and make it like no other place in the world./Heavenly in name, food and decor, NIR-/VANA CLUB ONE is an airy retreat where/members may join leaders of business, society and/fashion to dine from susnet or dance 'till sunrise,/always with a superlative vista of the ever-chang-/ing city skyscape./One man's vision come alive, NIRVANA/CLUB ONE is owned and designed by Shamsher/Wadud who is also responsible for creating the/stunningly beautiful NIRVANA PENTHOUSE/restaurant on Central Park./Membership in NIRVANA CLUB ONE/is for people who prize good friends, good food and/good cheer -- people for whom the pursuit of hap-/piness is not a privilege but a way of life./(Luxury limousine service will be available to NIRVANA/CLUB ONE members and guests every night.)/For further information, call 486-6868..." all above five blue stars and "BILL OF FARE" in blue, "MADE EXCLUSIVELY BY LION MATCH CORP. OF AMERICA" at very bottom in blue; white matchsticks printed with "The handsome and suave host is Bangladesh-/born Shamsher Wadud", five stars, and "PLAYBILL" in blue.
Credit Line: 
Gift of Joshua Shapiro
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group