New Amsterdam

Object Number: 
ca. 1985-1987
Cardboard, ink, staple and striker
1 1/2 x 2 in (3.8 x 4.9 cm)
Black cardboard matchbook with reverse striker; "NEW/AMSTERDAM" in black in center of logo on white rectangle, rectangle on gold background, below black ship and above "AMBER/BEER" in black, all framed by lobed gold, white, and black frame; "Close Cover Before Striking" in gold on footer; "MARYLAND MATCH CORP BALTO MD Made in Canada" in gold on manumark; "(212) 255-4100" in gold on saddle; "New Amsterdam/Brewery and Tap Room/235 Eleventh Ave./at 26th Street/New York, New York/10001" in gold on reverse, striker outlined with gold.
Credit Line: 
Gift of Joshua Shapiro
Due to ongoing research, information about this object is subject to change.
Creative: Tronvig Group